Ah, HomeGoods. Even on the slimmest of budgets, it’s a place where one can become immersed in dreams of the perfect abode. How is there such a diverse range of merchandise? How is so much of it SO reasonably priced? Why do I want everything here?
No one knows how HomeGoods does it, precisely, because as with the parent companies’ other stores, TJ Maxx and Marshall’s, they are not very transparent concerning how they go about choosing and procuring their goods.
Sounds nefarious, but they’re just protecting their brands from other would-be shopping meccas who offer quality at such deep discounts.
Still, the secrecy might explain how so many of us didn’t know that HomeGoods has a European sister – HomeSense. And it’s finally landed in America.
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But if all of your needs have been met – and then some – shopping at HomeGoods, why is this at all exciting? After all, aren’t most European stores basically the same as ours (we’re looking at you, Tesco)?
The short answer is that HomeSense has a much wider selection that goes beyond what you’re used to seeing at your local HomeGoods.
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HomeSense offers a section it calls the General Store. Here you will not only find merchandise dedicated to organization, but cleaning and home improvement. In other words, you’ll be inspired to optimize what you’ve already got, instead of just buying a few new things.
It also might eliminate that extra stop at another big box store, creating more precious free time to spruce up your place this weekend.
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Furniture, furniture, furniture! It hurts a little to admit that this highlights where HomeGoods was falling, well, short. You may have picked up a great ottoman or chair at your local HomeGoods, but you can furnish most of your house at HomeSense.
Full-size sectionals, dining room tables, bath tubs, beds, you name it! It really is shaping up to be a one-stop shop.
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The one-stop shop extends to floor coverings. HomeSense is really serious about the section they call the Rug Emporium. Forget rummaging through picked-over shelves of small area rugs; the Emporium within this emporium offers a much wider selection of rugs in shapes and sizes for every space.
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The above doesn’t even scratch the surface, though. HomeSense offers more in the way of lighting options, as well as a huge section dedicated to books for your new coffee table – all at prices way lower than you’d expect to pay. Furthermore, there are your usual bath and body needs to offset all of those knickknacks you didn’t know you needed.
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So how do you get there? Well, rollout in all areas probably won’t be lightning-quick, but to date, there are four locations in the States. Two are in Massachusetts, in the towns of Framingham and Westwood. Two more recently opened in New Jersey, in Ocean Township and East Hanover.
Even though those in the northeast are getting an exclusive first look, by all accounts HomeSense appears to be totally worth the wait for the rest of us.